How to Develop a Content Calendar That Will Help You Achieve Your Marketing Goals


Trying to conquer the world of content marketing without having a solid plan is like trying to build a sandcastle in the middle of a hurricane. The whole process will become frustrating and extremely messy. But don’t be afraid because every problem has multiple solutions—and in this case, your best solution is content calendars. Content calendars are magical digital tools that will help you overcome marketing chaos like a majestic eagle.

Why Do You Need a Content Calendar?

First things first—why do you need a content calendar? The answer is simpler than you thought—without one, you are flying blind, and that is not a good idea. Unless, of course, you are a bat. Imagine waking up one morning and thinking, “I should definitely post a cat video on my Instagram today!” But what happens when your target audience is not cat people? When you post a cat video, they are all busy watching dog videos.

This is why you need a content calendar that will save your day. A content calendar is like having a trustworthy GPS for your content marketing journey that allows you to strategically plan your content ahead. With a content calendar, you can align your content marketing plan with your goals and maintain engagement with your target audience. No more hoping and working blindly.

Step 1: Know Your Audience

Before you create a content calendar, you need to know who you are creating it for. Not that you are creating a calendar for your audience, but you are talking to your audience and they serve the same purpose. We are not suggesting you become a professional stalker to know your audience. Just understand who your ideal customer is and what their interests, problems, and quirks might be. If your audience were a character on The Big Bang Theory, what catchphrase would you have?

Knowing your audience is like knowing the secret menu at your favorite restaurant—it is the key to creating content that serves their hearts (or stomachs).

Step 2: Set Clear Goals

Now that you know who you are serving, it is time to get your goals clear. With the audience that you have and the website and products that you have, what do you want to achieve with the content that you provide? Do you want more website visits? Do you want more brand awareness? Do you want to make more conversions? Whatever your goal is, make sure to define them specifically to yourself as much as possible. If your content marketing goals are your treasure maps, then you are the pirate and your content calendar is the compass. As long as you have a destination in mind, with the compass in your hand, you will not get lost.

Step 3: Brainstorm Content Ideas

Brainstorming content ideas is the most fun part. Grab your notepad, grab your favorite caramel macchiato, and brainstorm content ideas. When you are brainstorming, embrace every little weird and wacky idea you get. If you have a weird idea, don’t discard it because it is weird. Consider it because the internet loves weird things—the most unexpected things, as long as the content serves the audience’s interests. But if you are a financial advisor, save those cat videos for another time.

Step 4: Create The Content Calendar

Here is the meat and potatoes of our operation—creating the actual content calendar. You can create a physical calendar like those old-school days. But you can also use one of the many digital tools out there. But we are not going to judge you if you choose to stick with the classic paper and pen. Anyway. Start by mapping out the content you are going to cover for the upcoming month. Then assign specific dates to each of those content pieces regardless of whether it’s a blog post or social media update. Don’t take on too much that you cannot consume.

Be realistic about your capacity. Remember that your audience and the internet want consistency rather than a content frenzy.

Step 5: Stick To The Plan

We all dread discipline. But these days it is easier to get sidetracked by the internet than being disciplined all along. However, your content calendar will help you stick to the plan so that you see results quickly. There is nothing more important than consistency, and your content calendar is a sacred contract with your audience.

Final Step: Analyze and Adapt

Your content calendar is not carved in stone, but in clay that you can mold and reshape as required. We encourage you to regularly analyze your performance and use the data to adjust your content calendar accordingly.

Making a content calendar is all about knowing your audience, setting clear goals, brainstorming creative content, and staying disciplined throughout. As Rome was not built in one day, you will need time to have a successful marketing strategy. But with a content calendar, everything becomes clear.


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