The Do’s and Don’ts of Link Building: Best Practices for Success

Guest Posting vs. Paid Advertising

The secret to becoming famous on the internet is link building. Understanding the dos and don’ts of link building will help you navigate smoothly through the digital ocean of the internet. You don’t have to be a professional to get into the details. So, let’s get started and understand the vitals of link building.

The Do’s: 

1. Create High-Quality Content

Suppose you are throwing a party and how well people will like it depends on the snacks you serve. When it comes to the internet, your content is the snacks. You have to provide content that is not only informative but also engaging for the audience. When your content is the A game, other websites will naturally link to it.

2. Build Relationships

Networking is not just about business conferences. You can build genuine relationships here with other influencers in your niche. You have to talk to them about something important, share insights, and ask for a link when the time is right. It is like inviting a friend to your party; they are more likely to say yes.

3. Guest Blogging

Imagine your friend invited you to a party where you can get a chance to showcase your dance moves. Guest blogging is your chance to show your writing ability on someone else’s blog. You have to write informative and entertaining content for other websites in your niche. And in return, they will give you the backlinks to your site.

4. Social Media Signals

Social media is the best place in the digital world where you can find users. There are different social media platforms and different social media users. If they find your content valuable, they will spread the word. The more shares, likes, and comments you get, the better will be your link-building strategy.

5. Internal Linking

Inter-linking means connecting different pages of your website through their links. When a visitor discovers one page, they will simultaneously find other relevant pages interconnected to that one. And in that way, they are going to stay on board longer. Search engines love that.

 The Don’ts:

1. Avoid Shady Sites

Just like you don’t want to live in a shady neighborhood, you don’t want links from spammy or low-quality websites either. Go for reputable, well-established sites that go along with your content. Quality over quantity, all the time.

2. Say No to Link Farms

Link farms are like fast food centers that promise quick satisfaction but leave you feeling regretful. There are websites that only exist for link-building purposes. But when you are working with one of those sites, search engines can easily find it, and your site may face penalties.

3. Don’t Overdo Anchor Text

Have you ever seen a person who repeats the same story over and over? It gets old fast, and we all get bored. Likewise, when you use the same anchor text for all your links, it gets monotonous, and then it gets worse. It is also viewed as a red flag for the search engines. So, mix up your anchor texts for a more natural and engaging website.

4. Ignore Broken Links

You have gone to a party only to see the dance floor closed. It is going to be quite frustrating, isn’t it? Broken links on your website leave your visitors feel the same way. That’s why, you have to regularly check and fix broken links to ensure a smooth experience for your users and keep the search engines happy. 

5. Skip The Quantity Game

When you are hosting a massive party, it does look cool, but not when the guests are unwanted and uninterested. You need quality links from relevant websites, rather than a sea of mediocre links. If you have a few meaningful connections, they are more valuable than a bunch of acquaintances.


These are the do’s and don’ts of link building in the digital world. What you need is a collaboration with other blogs of your niche and not a bunch of backlinks that might not do you any good. Remember that link building is not about algorithms and codes. It is rather about genuine connections in this wide world of the internet.


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